How to Build a SUCCESSFUL Fitness Brand (#1 BIGGEST MISTAKE)
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Today, I share with you the biggest branding mistake that fitness business entrepreneurs make. First of all, most online business owners don’t focus on building a brand at all. This is a huge mistake.
If you don’t have a brand, you’re only competing on price. People are not really connecting to you or your business. It’s all about numbers and trying to make the sale using different tactics. This is not sustainable in the long-term.
But what if you’re already trying to build a brand? While this will set you up for long-term success, you might be making this critical mistake that prevents you from growing your fitness brand.
There are 3 types of brands: Corporate Brands, Non-personality Based Brands and Personality Based Brands. If you want to grow your brand, especially on social media, the fastest way to do this is by building a personal brand. This means that you have to show your true personality. You need to focus on who you are, not what you sell.
Does this make sense?
What’s your definition of a brand? Comment below!
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Vince Del Monte is a best-selling author, former WBFF Pro Fitness Model, and an online fitness business coach. For the past 12 years, he’s helped thousands of men transform their physiques through his coaching and online programs, while founding the M5 Movement where he teaches men how to Maximize all 5 M’s of Manhood (Muscle, Mindset, Money, Mission, Marriage).
Today, Vince is known as one of the world’s leading sales and marketing fitness authorities. Working with online entrepreneurs and business thought-leaders in his high-level 7-Figure Mastermind, Vince coaches his clients to quickly scale their businesses and take a quantum leap, both mentally and financially.
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